Behind the Scenes with Bethany’s Husband

Meet Bethany’s husband! He gets put on the spot today to answer some burning questions. As a high school economics and government teacher, his insight into current economic trends is always a support for Bethany as she consults with her clients. Listeners get a small piece of this insight in today’s episode. He also reflects back on the history of Bethany Consulting and shares his top tips for dental professionals. You don’t want to miss those tips! They are solid! Finally, he wraps up with a few fun facts about Bethany, Bethany Consulting, and the Subscription. 

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Transcript

Are you looking for a podcast where you can hear from real people regarding their real dental drama? If so, then
0:09
you've come to the right place. Join hosts Bethany Penny and Dr. Reena Kuba
0:14
as we dive into the solutions we've created and the mistakes we've made
0:19
while managing dental drama. Let's get started. Okay, bud. Thanks for joining me because
0:28
Dr. Cuba can't make it through a podcast without coughing her head off. And my throat's killing me. So, you got bald
0:34
and told that you're going to be here. I'm healthy. Yeah. For now, you're sitting here podcasting with me. So,
0:40
I'm wearing a mask. Give it 24 hours. Okay. So, I do have some burning questions for you. Stuff
0:46
that Koopa has asked me to ask you and stuff that I want to ask you that I haven't had time to chat with you yet.
0:52
So the first one, the burning question on everybody's mind. November, December was trash for most of
1:00
my clients. It historically very, very good months. It was not good months. The
1:06
schedule was slow. Production was light. Nobody wanted to do treatment. And I hadn't even had a chance to ask
1:12
you about it yet, but I'm like, what the heck? What what happened? Because those have always been very solid months for
1:20
dental offices. So, uh, I I should preface this by saying you're a
1:27
teacher. You are heavily involved in economics, which is why I'm asking you,
1:33
but I am no expert. I I promise. Uh, I think the economy as a whole saw that
1:40
a pullback um from spending on things that weren't essential. So, like, uh,
1:46
cosmetic dentistry just isn't up there. Yeah. In fact, I mean, uh, credit card
1:51
defaults are on the rise. Still a blip, but much higher, uh, than they were year
1:57
from year. So, you you got that going on. Um, and cosmetic dentistry is just like a just like an extra. I mean,
2:04
people will keep on their phone, keep their phones in their uh internet before they let their house go. So, like
2:10
dentistry is probably low on the totem pole. Low on the totem pole. So did you see
2:16
that spending was down collectively? Right. Yeah. So like on extra things like movie theaters were down. Um a lot
2:23
of hospitality stuff uh were down. Uh wages were up which and which which was
2:29
good. Um so that was like a that was a constant um thing. In fact the last data
2:36
report that came out showed like there wasn't a lot of spending going on. GDP
2:41
rose, so making things. Um, but like the actual buying of stuff
2:47
wasn't as strong as it's been in the past. And you can just see that I mean like you have I think it just comes down
2:53
to like uh like price exhaustion. So like um you know when you had that first initial uh inflation rate I mean it's
3:01
come down but like it's not come down like the price has not come down. It's slowed. And so what a lot of people think is like well why inflation go
3:08
away? Prices will never go away. there's a thing called equilibrium which is we're willing to pay something they're
3:13
willing to offer at that rate. We're at that and so they'll never come down. Um
3:18
so wages would have to really increase. Um but then you also have these weird things that are happening right now. So
3:24
like insurance not really health insurance but like home insurance has skyrocketed auto insurance skyrocketed.
3:31
So you have these people who had these house payments I would say $1,500 now it's $2500 or because of the price of
3:38
the house rose so more taxes but then the the the house insurance is just like
3:44
so that's eating up a lot of the extra money that people may would have had. That makes a lot of sense. So, it's like
3:49
they're not only just, you know, experiencing the exhaustion of all those price increases, but also new increases,
3:57
right, they're experiencing, which then you put punt that right up against the holiday season and they know they're having to
4:04
divert funds to gifts and things like that. And so, yeah, that's not And they're not
4:10
they're not sure if your prices are going up, too. like uh I think I was telling you that
4:16
um you miss like people may have to get creative with their treatment plans, you
4:22
know, like just scare people into uh scare people into like getting things done like you know back in the day where
4:28
people would try to scare you uh into heaven like hell was really really bad so you got to go to heaven and so do whatever it takes to do that. So maybe
4:34
people should may have to do that and scare people you know like if you don't get your teeth clean and you may get cancer or something. So like
4:41
dramatize it. Yeah. Just a little bit. Yeah. Just to make it more urgent. Do you foresee and I told all my clients
4:48
because I've never seen the trend of November, December being low for the
4:54
dental field. Even pandemic year, it was still strong. And so I've told everybody, man, I'm in
5:01
a little bit of a guessing game right now because this is a brand new trend. And all I've told him is all I can do is
5:08
hope and pray that January, February picks up and we return to some normaly.
5:13
Do you have any thoughts on that? Yeah, I think that's you you can turn on any station or any listen to any podcast on
5:20
the economics, people go different ways, but I think the collective thing is there's so much uncertainty like um you
5:27
you take our whether it's wars or um you know the old wars, new possible wars. I
5:35
mean whether we're going to buy Greenland or not, whether you know we're just kidnapping leaders. I mean like you
5:41
got um you just got all this stuff where people are just uncertain are we going to go to
5:47
war like you know so you people start to like seize up their money cuz they don't
5:52
know. Yeah, I mean also I mean people I think for the most part people bought a lot of housing so the houses was really hot for
5:57
there for a while and they bought them hoping that the interest rates come now we're 2 years in and those interest rates haven't come down not as much as
6:03
they thought they would um and so I think I think that's just that exhaustion altogether but I don't I
6:10
don't I don't I don't see I don't think anybody sees what's going to happen what's going to happen I mean you have
6:15
some people think there's still going to be a recession some people think that it's still going to growth I mean stock market's great it's going uh but the
6:24
other thing you're seeing is that there are a lot of there are a lot of jobs being lost in the midsection like where
6:30
people like where would we probably spend money on dentistry uh because AI has eaten up their jobs so uh one of the
6:37
things that we saw in the last report if we may get bored and read those things um was that productivity was way high
6:44
was higher than it's been a long time u but jobs were down and so what you can
6:50
you can infer from that is a lot of those jobs where people were in the middle probably making pretty good
6:56
money. Um, those jobs have now been cut because artificial intelligence, you
7:01
know, some people use artificial intelligence for like Google and get answers. Some people use it to better
7:08
give them better systems of efficiency and so a lot of those people had jobs in that efficiency and they don't have
7:14
those anymore. Yeah. Wow. I didn't even think about that. Just how job loss could be impacting the spending as well. just if
7:21
you don't have a job, you're not in state, right? And the it's not gone up a ton. It's 4.6. Uh so it's still we're still
7:28
at max employment pretty much is what most people would think, but there's still it's it's weakened for sure.
7:34
Yeah. Yeah. Okay. That's anything else economic wise that you can think of that
7:40
dental team members or practice owners should know about? No, just hang in there. The um uh I mean
7:48
our economy is cyclical. It always it is always rebounds. Um the big picture it
7:55
always rebounds. So it's been it's been pretty strong for a long time. Um
8:01
but just I mean stick with it. The the Yeah. This two shall pass.
8:06
This two shall pass. It's just it's just going to look different. I mean it's going to look different. Something I mean what something has to give. Um cuz
8:15
obviously people are putting like freaking groceries and stuff on credit card bills and they're not paying those
8:21
credit card bills and so something has to give eventually. We're something's got to fix.
8:27
Yeah. Something something's got to ri the Yeah. Right. And if you look at our fundamentals of our economy, it's
8:32
strong. Like it is strong, but people are not spending money. Yeah. That
8:38
Yeah. It was that was that was in all that last quarter data. Yeah.
8:43
And so far this year, I know it's early, but so far this quarter, not seeing any changes. Yeah, because we just started January.
8:48
No, I wouldn't I wouldn't see I don't think we would see anything. Usually the
8:54
first quarter is not that great anyway. Okay. Um so, uh usually that January through
9:01
March just cuz it's rebounded from Chris the other quarter we do spend money like so I wouldn't
9:07
expect it to be that much different. Okay. And I think people's in a waiting game. Yeah. I don't know. That's Well, rebound
9:16
is what I was hoping for, but I just Who knows? Well, it's crazy is like you would think
9:21
that the economy was just in the buckets, but it's just not. Yeah. It's not there. It's just everything
9:28
costs more. Yeah. So, people are making more money, but everything costs more. So, like I told you about the home insurance, that's
9:34
that's a big one. When you own a home and that insurance jumps up like it did, when you're used to paying 33,000 or
9:40
25,000 and now you're paying 4500 a year or 6,000 a year, that's a big deal. Your
9:46
in when your cost of your car insurance goes up 150%. That's a big deal. That's money that's a monthly cuz there's only
9:52
an X amount of money you make. And if it's eaten out and what happens a lot of times in those housing, which is
9:58
really scary, what happens, what's the big things happen is they're in escrow. And so when that escrow is way off, they
10:04
have to like by law, get it caught up by a year, a year and a half. So you may be a,000 bucks short, but they want $3,500.
10:13
And so then you're doing that over a 12, you know, you to pay over 12, but now your payment is now, you know, 65 600
10:20
bucks more. It's crazy. Do you think that I know you said once prices have risen, they usually don't
10:27
fall back. Do you think that's the case with insurance as well? So, that's different. Um, this that
10:33
could be done through regulation. Um, like in Texas, they're not supposed to
10:40
be able to jump up x amount, but they do these waiverss and they've been getting these waivers to be able to increase
10:46
because of all the natural disasters that we've had, whether it's 3 years ago
10:51
we froze to death or the all the hell storms and all that stuff. So like
10:58
uh they're trying to recoup their money cuz when I mean I don't know how a lot of people know that insurance companies
11:03
they're also insured and then they're insured and so those buckets, you know, get got emptied out there for a little
11:08
bit. So they're trying to make their money back, you know, but I don't know.
11:14
History says that what has to happen is wages go up. Yeah. So people used I used to be able to get
11:21
a Coke for a nickel. Yeah. You also made a nickel a day. So I mean like so like
11:26
it's that's that's the wages will have to increase and you saw that big jump in 2020.
11:31
Yeah. Yeah. I definitely and it was done through regulation, right? So you had the whatever you had
11:37
the two bills one where we gave money to businesses but we also gave people to stay home. Yeah.
11:43
And so you saw people were staying at home for 25 bucks an hour. We had to pay them that to get them off the couch.
11:48
Yeah. So something like that has to happen. Yeah. Just money. Just money. Monopoly
11:56
survive is is the theme. Um okay that that's really good. I wanted some
12:01
economic um insight. And then the other thing this is a Kuba question for you.
12:08
She's asked me to ask you this on air so many times which is you've
12:14
the business we launched Bethany consulting in. Oh yeah. We wait. We launched Dallas
12:20
Dental Consulting. Yeah. cuz we wanted people look up Dallas consultants. We were going for
12:26
that hardcore searching in opposition.
12:33
So we launched Dallas Dental Consulting in what year? 2009. Let Hey, let me So first of all, I
12:39
was a coach. Yeah, I was a big- time coach or I was Yeah, I was big time like middle school.
12:45
Carpenter Middle School big time coach coaching all three sports. But I was coaching a lot of time was what I was
12:51
going for. And you were working at another place and you were uh you're
12:57
about to graduate and you're ready to go full-time and so you really like dental. You liked it with your dad and so you
13:02
wanted to go with uh am I allowed to name drop Sharon Tucker? Don't tell.
13:08
Okay. So, a very prominent consultant was here and she called and was like,
13:14
"Hey, I want see if I can, you know, if you had any job openings or if I can help you or like whatever and the lady
13:19
asked her some questions." She was like, "You just start your own business." So, that was probably about 3:30 on a
13:25
Tuesday. I had a track meet and you called me and said, "Hey, this lady said I'd start my own business." I said, "Yeah, go for it." I got home at 7:30 or
13:33
8:30 or so like that. You had a logo. You had a business name. You had your
13:39
colors printed. You You were You were ready to go like in that that you you
13:44
and you hadn't looked back since. No, it's been full. That was 2009. Yeah.
13:50
2009. So, you've been with me through this business now. 15. I'm going on 16 because I know it was April. I remember
13:56
that. It was April. Yeah. So, going on 16 years. And so, Dr. Kuba wants to know, you've obviously had
14:05
themes that you've heard. So, what are some of the I if somebody were to ask you, what do you think Bethy's
14:12
big tips are? or even like as you've listened to me talk about stories and you're like this is a good tip for
14:19
so I would say the biggest ones and even this is well before co like we see is um
14:28
dentists uh tend to be cheap I won't say cheap tend to not like they see someone
14:34
they like they love they want to work for them and that they want a dollar more an hour
14:40
and they will either decline or they'll wait it out in that person will find another job.
14:45
I I've always been thought when I think about it in my head that's 40 bucks
14:51
a week, right? Or no, it's so I work 40 hours, it's dollars, $40 a week. Uh that's uh what is that? So 160 a month.
14:58
Yeah. So you're looking at overall probably another 1,800 a year
15:04
that you've paid this person that $1 when their when their production probably brings in well over that. And
15:10
so it never I've never been like, "Why do y'all do that?" Like, "Just pay the person." Yeah. You know, like I get it that they'd
15:16
never been in dental work and they're like, remember at the time it was like 10 bucks an hour. Yeah.
15:21
That was good times back in the day. Like don't be cheap, pay them 11. You know,
15:28
I get it now. Don't be cheap. Pay them 35. Like I get like I know like I know that market's crazy now, but like uh but
15:36
that but you got to think big picture. like some of I feel like you've had several like like you've had several
15:44
hiring cuz hiring has been a big part of what you do. Um I thought I feel like when you're doing those letters and you've been interviewing that sometimes
15:51
there's been a lot of people hung up on that a dollar. Yeah. And I've never understood that because
15:56
if they like that person, it's a good fit for the office. Everybody's a go. But it's that dollar and you're just
16:02
holding on because you feel like you're giving away the practice and I know you're thinking about overhead. I know you as a consultant have to figure that
16:09
part out. I just look at it from a production point of view. Like what are they providing? Like if they're a really good teammate, are they going to good
16:15
morale? Good morale is worth what? Several worth it. Wait. Yeah. Wait. Yeah. So if they're if
16:21
they're going to be a morale boost and they're going to be a good heart, do it. Yeah. Yeah. It's got to be a big picture
16:28
decision, right? Yeah. Mhm. That's a really good one. Yeah. Um I would say probably see what else. Uh, a big another one was is uh
16:35
the support your support your staff. Um, I think sometimes I see I hear from I'm
16:41
listening in on your calls or or you're talking or we're talking with our kids. I feel like I hear a lot uh like
16:48
dentists maybe don't know how to handle certain staff members or these situations. And I think when it just
16:55
comes down to it, they're human. They're they bleed. They do that. I think the biggest problem of late has
17:03
been the like our political or our um ideological beliefs have like leaked
17:09
into our work environments and so we're used to you don't talk about work or religion
17:15
or you don't talk about religion or politics. Yeah. But now it's like it's almost like a identifier like you have to like and
17:22
so I tell this to my I tell this to my kids too when I'm teaching government uh
17:27
and econom I I'm a government economics teacher right now we're government I tell them all the time uh doesn't matter which party I think if you boil it down
17:35
both parties want to do what's right by people they just have a very different way of looking at it
17:41
and I know there's some a lot of things going on right now where people like yeah I don't see that I get that argument I get it but just cuz someone
17:47
supports another party doesn't mean they believe fullthroated and all that stuff, right? And there's so much gray and and
17:53
I think you you had so many I feel like over the last uh especially when the Charlie Kirk thing happened. I feel like
18:00
there were a lot of things that happened and you had a lot of great stories where you had some dentist support really
18:06
support some staff and I thought that was really good and I like it opened my eyes like I thought if we can have more
18:11
of that like just realize that that's a person they bleed they have they go home they have a family or they
18:18
have this that they're just like the rest of us like I think when it comes down to it I really do believe in the
18:23
John Lock mentality of that when it comes down to it the tabloa which means blank slate
18:29
that we are all like we're willing to help people and given the right situation where
18:35
we're going to do right by people most people most there are people that are raised in environments of hate and
18:41
raised in environments of violence and they're products of hate and viol that it does exist but I think most people
18:47
are willing to help yeah and to to extend that to your team
18:52
even if it's opposite of what you believe or what you support and I know you hadn't won that was like it
18:58
was went against everything in her body if they want to do that. But she made the right decision in supporting her
19:03
staff and I thought that was that was really good, you know. Yeah. Yeah. I think that's a really good
19:08
one, a timely advice, too. It's like that's always been good advice, but especially just with as heated and weird
19:15
as we get, it's a good reminder. Well, even be even before all that, you know, there was situ even that wasn't even
19:20
political, you know, you had situations where dentists just or front office, they just rubbed each other. If people
19:27
just take a second to realize, hey, that's a human. Yeah. You know, that's I mean, I know they they're annoying as heck, but if you
19:34
just take time just But what's one good thing about them? Yeah. I do that with my kids.
19:40
Yeah. Sometimes your your your biological like your your
19:48
Yeah, my kids. I got my kids in my house. I'm like, I got to find a reason to like you today.
19:54
We have to do that with our own kids. We imagine co-workers, right? I I do. Yeah, I I do that. I do that. Uh
20:00
I remember uh we we talk about this when uh I jumped from high school, teaching
20:05
high school for 14 years and then jumped down to middle school. Like I was like I went from talking about I Ros Ross like
20:12
you know I need you to open that to this is how you vote. Um to hey what does your next four years look like? What's
20:17
your next three years look like? What do you like? What's your go? Like having these in-depth conversations to come to middle school be like hey um like don't
20:24
eat glue like don't lick the crumbs off your desk. That's disgusting. Like that
20:29
stuff you know. I was like I wanted to jump out of I wanted to jump off a bridge or swallow razor blades. I
20:35
remember you telling me like I was like, "I need you cuz you are the positive life of our family. I need you to find
20:42
good." I I took that advice and I started finding good in those little demons. I started finding good in
20:49
all of them. And they they're my my daughter's in the school and she's in that grade. So, but like middle school
20:54
teachers, bless them. Like that is it's not for me.
21:00
About killed you. About I did. I got grayer. People asked me to dye my hair. I said, "No, I taught
21:05
middle school." So, yes, there's good to find in
21:12
everybody, even middle school demons. Find good in them than your annoying
21:18
coworker. Yes. No, again, I think that's really good advice. And sometimes we have to there's days we have to fight harder.
21:24
Oh, yeah. It's a it's a daily choice. It's a really to have positive attitude is a daily choice. Like it is I like
21:31
that's not saying you can have a bad day, but it is a choice that you make that I'm going to continue down the path of just being annoyed and negative. I I
21:38
you can make the choice to find a positive. Like it's you can't it's easy. Yeah. I mean like it's it's it really
21:44
does come time and I know sometimes like life is hard and the weight of what's
21:49
going on in life is hard and if you can check that door at the work you know and if you sometimes your
21:56
work can be your support support and that's great and those are really good situations but they're not to find that
22:01
good in the coworker or that crazy patient that says crazy things to you know like you to say okay
22:08
you know what's something good about them because at the end of the day they're humans And no matter what we believe about
22:15
whatever, they are human. I used to tell my kids all the time like LeBron James is 68 most one of the most
22:21
athletic freaks. Now Jordan's the greatest of all time, but LeBron James one of the most athletic freaks of all time. He wasn't in his mom's womb
22:28
thinking, you know what, I want to point, you know, creating himself in the in the womb. You know, he came out with
22:34
the situation he was in. He didn't choose his mom. You know, that was all a process. And so the same thing happens
22:41
with these people. you know, like the your co-workers like they were raised by their parents. They didn't have any choice.
22:46
So that there may be some ignorance there or there may be some different uh viewpoints or uh they may have things
22:53
that annoy you, whatever, but they're human and you're human and we're human and we can just find a way to find
23:01
something to appreciate about them. Yeah. No, I think that's a powerful lesson and and especially in kind of the
23:07
dark environment we're in where pretty much all you hear is negative. I have
23:13
shut that off. Like if you if you're watching YouTube videos that start with they destroyed so
23:20
go look at dog videos right now. My kick is like babies that like run into
23:26
windows. That's my kick right now. Like because they get those little VR things on and
23:31
they just run into things like find stuff that Laughter gives you life. Exactly.
23:39
Fight for the laughter. Yeah. Fight for the laughter. Yeah. Yes. I I think that's We used to do We used to do it when we
23:44
needed a break. Remember we used to chase sunsets? Yes. Yes, man. That's something good. Chase sunsets. Like go find that sunset.
23:51
Yeah. It's all a choice what it is and fits perfectly. A lot of people may not
23:56
know that my little tagline is practice happy. practice happy. Yeah. And it was not just have a happy
24:02
practice. It was like you have to practice happiness. Yeah. You have to choose it and practice being
24:08
in it every day. And that's definitely a motto we live by for sure. Yep.
24:13
Yeah. I can't think of really anything else other than I mean
24:20
I'm whispering stuff like can I say that?
24:25
Yeah. Go for it. Say it. Okay. So like uh this whole DSO thing like I feel like
24:32
um that is a wolf in sheep's clothing.
24:38
Um I feel like they are sitting selling something and they're not showing the
24:44
whole picture. Yeah. Uh I have studied this cuz uh you you actually worked for a DSO.
24:50
Mhm. Uh like it was one of your clients they hired you cuz they didn't know what the crap they were doing. Yeah. Um and that was like in 2016 or so,
24:56
right? Mhm. A little bit later. Um and so ever since then I was like man I know private
25:02
equity can just go buy have nothing. I had no idea. And so when you see private equity buy these mom pop dental you're
25:10
going to lose quality cuz like everything has to be everything's either about hitting a
25:16
certain number um you're working for the man. So you go from owning your own business to one working for the man.
25:21
Mhm. That's terrible. Um, two, like the quality has the quality can't stay the
25:27
same if you're expected to try to hit. Now, I know we all have goals, but the goals of a DSO is like all they
25:33
care about is that profit number. Yeah. And so, and bodies in the seat. And so, although those are important, I feel
25:38
like there is a loss in those. And so I know you've had multiple DSOs over the
25:45
past, but I can tell you right now that there are people out there who support
25:51
these things that may not have your best interest in mind. Yeah. I mean, like if you I you went to a
25:57
conference where they were basically talking about um uh whether it's
26:03
um you know, consultants or financial advisors or whatever. Um, like there's a
26:10
whole gray area of so if you have someone pushing you to do a DSO, I do
26:16
believe your number one question should be, "What do you get out of it?" Like, "Why are you pushing it on me? What are you getting out of it?" Because if
26:22
they're pushing it on you, they're getting something out of it. They don't think it's the best thing for you. There's no way.
26:27
Or they convince themselves that they think it's the best thing for you. But they're getting some sort of
26:33
incentive. Right. Right. They're getting some sort of incentive. Like me, I pushed getting a PlayStation 5 forever, right? With no
26:40
luck. That's my incentive. My incentive is to get one. So, I do all kinds of things. I even told you I even told you
26:47
one time it makes Cala cool. That kid ain't going to play it. I'm going to play it.
26:52
I mean, you've talked about that so much that all five of our children could tell us exactly what you would ask for for
27:00
Christmas if if you But I'm going to push I'm going to push an agenda to try to get that sucker. So, I mean, like when someone's pushing
27:06
something, I would just ask, "What are you getting out of it?" And they may be honest with you, be like, "Hey, I get a kickback." If that's up to you and you think that's
27:12
a good thing, and then you be like, "Okay, I get my 5%." Yeah.
27:18
I don't know if that's legal. Probably not. Probably not. No, I think that's a good That's Yes, we've seen the
27:24
dark side of DSA. I think there's some good side to it. There's probably some good If you've done that, I'm not saying you're a bad
27:29
person or that's I'm just saying be careful. Be careful. Be cautious. to be very cautious.
27:35
Um, okay. So, the last question I have for you then is kind of related to the
27:40
the question I just asked, but what are what are behind the scenes things with
27:46
Bethany Consulting that people may not know. Okay. So, one of my favorite things
27:52
about you is your ability to make everybody feel important, including myself.
27:57
Oh, thank you. You're welcome. Um, but like I have seen you put out a fire, work on putting out
28:04
a fire and then another one pops up and you have the same energy towards that. I'm like, you have two fires burning.
28:10
Um, so at some point you got to jump out of the window like break glass, but you
28:16
don't. And so you make everybody feel important. And so I think if everybody knew that um you put as much energy into
28:22
every dentist that you have or every office that you have down to the hygienist down to the like your goal is
28:30
what's best for the dentist like that is what your goal always is. Um but that you are working an entanglement of
28:38
different things so much. So I remember one time we you had so many problems you're just like let's just give it to
28:43
our kids and see what they would do. And you did a whole podcast on it. Yeah. You know, like it was like that 2021 22
28:51
was a crazy time. I mean was crazy but like that was crazier I feel like but uh
28:57
you have Yeah. So like you you do a lot but then also you have this amazing
29:02
staff of people that you have um Sarah uh do they know the names of all these people? Yeah.
29:08
Okay. So I'm like oops doxing you. Um, yeah. Sarah, Sydney,
29:14
Sydney, Sydney I have known and Ava I have known for a very long time. I taught them.
29:20
Uh, pushed them into the into the workforce with my wife um because I knew that they were going
29:26
to be rock stars and they are rock stars. Sarah is a rock star. And so you have this support staff that is amazing. Um,
29:33
and our resources and I think for the most part they've shown that to your clients. Oh yeah. I a lot of my clients haven't
29:41
had the privilege of getting to know any one of these ladies, but those who have say amazing things about them. They're
29:47
awesome. They are great. They are great. So, yeah, that would be that would be one thing um that you just I mean you you
29:53
deal with a lot and you but you you're you put a lot of energy and just like we talked about everybody's human like you
29:59
see everybody um that like you want what's best for them. There's not anytime you're like, I really don't
30:05
know, don't want to do it. Like you are trying to solve problems late into the evening. Yeah. Um and so I hope they know that. And
30:12
then the the other thing I would say, shameless plug, um is that you have this
30:19
resource hub thing that I think all your dentist I keep telling you like I would
30:24
force all your dentists on it. Yeah. Like I would make them do it just like I mean if you could do it for free, you
30:29
would do it. But like uh we can't do that because there are other dentists, there are you, there Sarah
30:36
puts a ton of time into that and there's value there. There's so much value there. So like if
30:42
there are questions you have or things that you need like if you look on that hub, there's a solid chance that it's
30:47
going to solve a problem. Yeah. Um and it does nothing but grow each day. And I know I don't know the ins and
30:52
out of I know there's like different parts of it, but the fact that you can get straight up advice or straight up
30:58
information from Dr. Kuba or Dr. or you and um or anybody else who's just
31:03
brilliant like that is a resource worth having and I think I think people think
31:08
oh it's just a subscription like it is not it is not like any other thing that you have had like that thing is amazing
31:15
and so I think I think the more people look into that hub thing they'll realize like that has everything for you.
31:22
Yeah. um that you need. Yeah. And that was a a dream in the making for a long time. Long time. Y'all should know that this
31:28
started out as like a box idea. Like she was going to put it into a box and send it to you. And I was like, "I don't know if that's going to work." That was like
31:34
in 2019. That was before co. Then CO happened and we're like, "Oh yeah, this is the way to go cuz we can't touch each
31:39
other." But now I was like, "You got to sanitize the box." The box is out the window.
31:45
Box is out the window. And so then when you hired Sarah, you're like, "This has been my vision." And then she put it
31:51
into Yeah. And now you've got a lot There are a lot of dentists and a lot of people who have gotten on that thing and they are
31:57
absolutely involved and they I've not heard a single negative thing about it. And again, I'm not pushing this really
32:03
like it's not there's not a whole lot. I don't think it's worth I don't think it's like cost a whole lot. No.
32:08
No. It's definitely way more value that for what you like there's way more value in it than what you pay.
32:14
Yeah. Right. I mean, it's like Dollar General where you can go get some really good stuff for really cheap,
32:20
but it's good stuff. Like, it's legit, you know? We know you're a Dollar General, right? I am. This is the greatest place to get
32:27
stocking stuffers. Uh, no, I think that's again, you being
32:33
through every bit of it. You've seen the dreams and you've I've seen the failures
32:38
and failures. Good. I I think one thing we always keep saying is that you just keep
32:44
you have an idea that works, sometimes they don't. Sometimes they pan out. Like it's just you keep you keep going.
32:49
It's the life of a business owner, right? It's like not everything's going to turn to gold. I do I do want to let everybody know
32:55
that I knew you were great. Year one and a half of our marriage, you were selling Mary Kay and you decided you were going
33:02
to make this your business. This is in 2003 people. Um, and we were
33:08
living in an apartment and you went and gave handouts to everybody in the apartment. You were going to have this
33:14
big old You had this big old spread and like all this Nobody showed up.
33:20
Not a single person. Not one. Not one.
33:26
And so like, but you know what? It didn't get you down. Uh-uh. You're like, I'll figure this out. Yeah.
33:31
You know, and so yeah. Yep. Just turned into dental consulting.
33:37
It's, you know, you change directions. It's what two masters does for you. Yeah. It educates you, educates you a little
33:43
bit. Oh, no. That's I I think it's good to hear your perspective. It's fun to reminisce back on back on old times.
33:51
Old times, but also good advice, too. I feel like your economic take on things, your um
33:57
advice to fight for the happiness, infuse yourself with the happiness. If I
34:03
think it's such a good point, like if things are getting you down, you've said this to family members. If things are getting you down and you're feeling
34:09
frustrated after watching something or having a conversation with a family member that frustrates you, then quit
34:17
quit doing it. Right. I just I I do it like a cake. Like a cake is meant to be sweet and you put all this good stuff, you know, in it
34:23
that tastes good. But if you're just putting all this like sour bitterness, then your cake's going to be sour and bitter.
34:28
Yeah. Like if that's what you're So if you're pulling that stuff that's that fuels the anger which a lot of times is the goal of what you're looking at. They
34:35
want you to be angry. Yeah. Like whether whether you're no matter what side or what part of anything
34:40
you're in, their job is to take you off. Yeah. Except for kids running into windows
34:47
or dogs. The funny stuff. The funny stuff. It won't It won't It won't.
34:52
It won't disappoint you. No, never does. People always ask me like, "Why are you always so happy?" Because I watch people like destroy
34:59
themselves with those Oculuses or destroy other people like because that is worth it.
35:06
I will never wear one for those reasons. What all can go wrong. I'm not going to try to jump into
35:13
something that's not there. You've seen those, right? They put them on, they think they have to jump across
35:19
and they they jump straight in TV. It's not happening. So the ending the closing advice is
35:27
first of all go find something funny. Fill your fill your cup up with just good laugh. Whatever brings you joy, man. Put that
35:34
in your life. Yes. Practice happy. And then um go be a subscriber, right?
35:39
Yeah. Yeah. Go be Yeah. Hit that hub up. Thanks for joining the conversation
35:46
today. We hope that you are comforted in knowing that you are not alone, but we
35:51
also hope that you're walking away with some really great tips and tricks to try in your practice.
35:57
We value your feedback, so please take a few moments to rate and review the
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let us know what topics you want us to cover. As always, please know that we are
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